Advantagious is working with global publishers and leading advertisers, we’re rebuilding the ad market-place around the consumer.
“The data we create about ourselves should be owned by each of us, not by the large companies that harvest it.”
Sir Tim Berners-Lee
User profiles are valuable
Your personal data is being collected, analysed and sold. The more data there is, the more valuable it is for advertisers.
Users should be compensated
Web users should receive a share of the value created when their online profiles are sold to advertisers.
Advertising is broken
The current online advertising model is based upon a 20th century assumption that publishers own user profiles. Users disagree.
A new model is required
As technology continues to deliver new advertising opportunities, a new, sustainable model for advertising is required.
Replacing a 20th century model of advertising
The existing model assumes that your profile ‘belongs’ to the site publisher.
Everyday your online profile is tracked by ‘cookies’ placed on your computer by publisher sites and sold to advertisers.
Your share? $0.
Consumers around the world are turning to ad-blockers.
The web needs advertising, but the current model is broken.
No-party is getting what they want from the web.
We believe relevant advertising is better than no advertising.
That’s why we need to build a 21st century advertising model.
Sign up now
How it works
Download, Browse, Earn
1. Create Profile
2. Download Plug-in
3. See Relevant ads
4. get your share
Join millions of users around the world and build a fairer web
A 21st century advertising model
Your profile belongs to you
Take control of your profile. Recognise your value.
A marketplace for you
Advantagious is the marketplace for web-users like you, all around the world, to sell your online profiles
Sell on your terms
If an advertisers wants to buy your profile, great! Sell your profile to them on your terms
Connect and transform
You are not alone. The web relies upon millions of users like you.